✅ Updated February 16, 2024
Don’t feel like reading the whole thing? 😉
Here is the best SEO linking tool in 2024 – all criteria combined:
Majestic SEO – This tool provides you with the most reliable data on the market to know all the links pointing to your site (or those of your competitors) to refine your netlinking strategy 🚀
Does your site offer high value-added content and is it technically optimized? There’s one last important step to take: linking your site.
This includes 2 major aspects:
- Netlinking: all the links made by other sites to your site: they testify to the “popularity” of your site on the Web;
- Internal linking: The way in which your site’s pages are linked together: An organized structure makes it easier to access the most important pages on your site.
Sometimes overlooked, linking is the step that can make all the difference in Google’s eyes. Leave nothing to chance if you want to outperform the competition 👊.
If you don’t have time to read it all 😉 Here are the best tools for SEO linking (September 2024)
1️⃣ Majestic SEO: The link tracking tool par excellence, used by all SEOs
2️⃣ Linkuma : The new link-buying platform offering excellent value for money
3️⃣ Screaming Frog: The crawling tool that lets you know the state of internal linking between your site’s pages
The best link tracking tools
First of all, you need to know thecurrent state of your netlinking. Which sites are linking to your site? Are they quality sites, and are the links relevant to your theme? Knowing exactly which links are coming into your site will enable you to determine an effective strategy for your netlinking.
| Link tracking tools | Majestic SEO | Ahrefs | Linkuma |
|---|---|---|---|
| Main features | Backlink analysis, Site Explorer, Search Explorer | Competitive analysis, Site audit, Keyword exploration, Ranking tracking | Real-time backlink monitoring, alerts for status changes |
| Highlights | Specialized in backlink analysis | Massive database, comprehensive SEO tools, educational resources | Free plan available, automated monitoring, API integration |
| Disadvantages | No keyword or content functionalities | Can be perceived as costly | Very specific |
| Rates | From €46.99/month | From $99/month | Free for up to 100 backlinks; paid plans from €29.99/month |
| Ease of use | User-oriented interface | User-friendly interface, abundant teaching resources | Simple user interface, automated alerts |
1 – Majestic SEO: The backlink analysis specialist
Tool overview:
Majestic SEO is renowned for its expertise inbacklink analysis. These indicators are used by many other SEO tools. These include Trust Flow (TF), which reflects the quality of incoming links, and Citation Flow (CF), which reflects the popularity of incoming links.
The tool helps SEO specialists obtain a detailed view of their inbound link profile. This tool is essential if you’re looking to understand and improve your domain authority through backlinks.
⚙️ Main features:
- In-depth backlink analysis;
- Analysis of referring domains;
- Link anchor analysis.
🎁 Hidden feature: Domain comparison to assess quality and quantity of backlinks vs. competitors.
👊 I use it to: Track and analyze the quality and effectiveness of backlinks pointing to my sites.
✅ Advantages:
- Specific expertise on backlinks ;
- Comprehensive backlink database (reliable data).
❌ Disadvantages :
- Limited focus on backlinks compared to more generalist SEO tools ;
- Price can be an obstacle for some budgets.
💰 Price: From €46.99/month
😎Ease of use: High
😉 My Opinion: Majestic SEO is themust-have tool in the world of netlinking. You won’t meet an SEO expert who doesn’t use this tool if you broach the subject of netlinking. It’s not for nothing that its indicators are used by a multitude of other platforms. In short, this is the best SEO software for link analysis.
2 – Ahrefs: A comprehensive SEO tool with a focus on backlinks
Tool overview:
Ahrefs offers a full range of SEO features, with a strong emphasis onbacklink analysis. It is used by SEO professionals to explore inbound links, but also to monitor their positioning, and perform site audits.
⚙️ Main features:
- Backlink exploration and tracking;
- Site audit and position monitoring.
🎁 Hidden functionality: Content tool for discovering opportunities based on backlinks and SEO.
👊 I use it to : Analyze backlink profiles and monitor the SEO health of my sites.
✅ Advantages:
- Detailedbacklink analysis;
- Wide range of SEO features.
❌ Disadvantages:
- Higher cost compared to some competitors ;
- Can be complex for beginners (Multitude of features).
💰 Price: From $99/month
😎Ease of use: High
😉 My Opinion : Ahrefs is one of the most acclaimed all-in-1 SEO tools on the market. What sets it apart from its main competitor SEMRush? Its relevance and reliability when it comes to backlink analysis. A must-have if you want a complete SEO toolbox with a focus on inbound links.
3 – Linkazou: backlink monitoring made easy
Tool presentation:
Linkazou focuses on real-timebacklink monitoring. It sends you alerts for critical changes. Ideal for those who want to protect the integrity of their backlink profile. In fact, the tool is based on the idea that it’s 100% certain that at least one of your backlinks is inaccessible or no-follow.
⚙️ Main features:
- Real-time backlink monitoring ;
- Alerts for lost or no-follow backlinks.
🎁 Hidden feature: API integration for advanced backlink tracking automation.
👊 I use it to: Proactively keep an eye on the status and quality of my backlinks.
✅ Advantages:
- Automated backlink monitoring ;
- Free plan available for basic monitoring.
❌ Disadvantages:
Exclusive focus on backlinks.
💰 Price : Free for basic monitoring; paid plans from €29.99/month
😎Ease of use: High
😉 My Opinion: I recommend this tool if you’ve already optimized your content and technical SEO and want to take your backlinks to the next level. Once you start building your link strategy (purchases, ninja linking, exchanges…), it’s worth tracking the status of your links to see if your strategy is working. And it’s all automated.
The best link-buying tools
Netlinking is one of the pillars of SEO. In the past, its importance was ten times greater than it is today, because its impact on SEO was much more powerful. Now, link quality seems more important than quantity. But finding quality links can be time-consuming. That’s where link-buying platformscome in !
These platforms allow you tobuy inbound links to your site. Mainly by buying an article published on a site, which contains a link to your site. The quality of these platforms is highly uncertain, and some sites may manipulate their metrics to generate more sales…Buying links is an art. But you can start with these platforms to get the hang of it.
| Link-buying tools | Linkuma | Links Garden | Ereferer |
|---|---|---|---|
| Main features | Buying backlinks | Purchase of quality backlinks, rigorous site selection | Marketplace for buying and selling backlinks, easy management |
| Highlights | +1200 exclusive sites, competitive rates, free copywriting, fast delivery | Selection of quality sites, relevance of backlinks for SEO | Flexible backlink transactions, easy-to-use interface |
| Disadvantages | Limitation to backlinks without presence on large sites or media | May require a higher budget for high-quality backlinks | Scrupulous evaluation of the quality and relevance of backlinks to avoid penalties |
| Rates | From €7 to €30 depending on the type of link | Variable, depending on the quality and authority of the sites | Depends on the seller and the quality of the backlink |
| Ease of use | Simple, intuitive interface, easy operation | User-friendly interfaces generally found on this type of platform | Efficient backlink management through an easy-to-navigate interface |
4 – Linkuma: The human-sized link-buying platform for effective netlinking
Tool presentation :
Linkuma offers the possibility of acquiring quality backlinks from a wide range of websites. Designed by SEO experts, Linkuma aims to simplify link buying by offering competitive rates and fast delivery. The tool is aimed at a broad spectrum of users wishing to improve their SEO.
⚙️ Main features :
- Purchase of backlinks on more than 1,200 sites;
- Choose from several link categories;
- Access to detailed metrics for each spot before purchase.
👊 I use it to: Improve the visibility of my sites by effectively delegating my netlinking strategy.
✅ Advantages:
- Wide selection of quality sites;
- Attractive rates and editorial content included;
- Intuitive user interface and easy operation.
❌ Disadvantages:
- No backlinks from major sites or media;
- Requires a well-defined SEO strategy to maximize effectiveness.
💰 Price: From €7 to €30 per link, depending on quality and theme
😎Ease of use: very high, thanks to a clear interface and simplified control options.
😉 My opinion:
Linkuma represents an excellent opportunity for those looking to boost their backlink profile without breaking the bank. The transparency on metrics and speed of delivery are particularly appreciable.
5 – Links Garden: Your secret garden for quality backlinks
Tool presentation:
Links Garden is a premiumlink-buying platform. It focuses on the quality and relevance of backlinks for optimal SEO. With a selective approach and a hand-picked catalog of sites, Links Garden is aimed at SEO professionals who want to invest in a sustainable and effective netlinking strategy.
⚙️ Main features:
- Rigorous selection of sites for backlinks ;
- Personalized link-buying service;
- Analysis and advice on netlinking strategy.
🎁 Hidden feature: Personalized advice and support to optimize your netlinking strategy and maximize the impact of your backlinks.
👊 I use it to: Select high-quality backlinks that contribute significantly to my site’s authority.
✅ Benefits:
- Focus on backlink quality and relevance;
- Personalized support and advice;
- User-friendly interface and simplified purchasing process.
❌ Disadvantages:
- Potentially higher rates due to premium quality backlinks ;
- More restricted selection of sites, focused on excellence.
❌ Price: Variable, depends on quality and exclusivity of backlinks.
😎Ease of use: High, with responsive customer support and expert advice to guide your choices.
😉 My opinion :
For discerning SEO professionals looking for the highest quality backlinks, Links Garden represents the solution of choice. Investing in first-rate links translates into a clear competitive advantage over the long term.
6 – Ereferer : The dynamic marketplace for buying and selling SEO links
Introducing the tool:
Ereferer is a dynamic marketplace for buying and selling backlinks. It offers unrivalled flexibility to site owners and SEO professionals. By facilitating transactions between buyers and sellers of links, Ereferer simplifies the management of netlinking strategies, while emphasizing quality and transparency.
⚙️ Main features :
- Marketplace for buying and selling backlinks;
- Simplified transaction management;
- Site evaluation and filtering to guarantee link quality.
🎁 Hidden functionality: personalized analysis and recommendations to optimize the buying or selling of backlinks, based on analysis of link profile and SEO objectives.
👊 I use it to : Find buy or sell opportunities tailored to my specific needs and optimize my inbound link portfolio.
✅ Advantages:
- Great flexibility and wide choice of backlinks ;
- Simplified, secure buying and selling process;
- Analysis tools for informed backlink selection.
❌ Disadvantages :
- Need for rigorous evaluation to ensure quality of backlinks ;
- Price variability may require constant monitoring to seize the best opportunities.
💰 Price: Variable, depending on supply and demand on the marketplace.
😎Ease of use: Very high, thanks to an intuitive interface and advanced search and filtering tools.
😉 My opinion:
Despite its sometimes spammy side, Ereferer can still represent great opportunities. Don’t rely solely on the indicators offered by the platform. Go and analyze the domains for yourself. Don’t forget that the overall quality and theme of the site are more important than indicators that are sometimes artificially boosted. If you do this, you’ll still be able to find interesting links at good prices on the platform.
Other link-buying platforms include Semjuice, Boosterlink and SEOPepper.
The best tools for internal linking
The power of internal linking is still clearly underrated in SEO. The way you structure your site and link pages together is a powerful indicator for search engines. And also for your site’s users. Having a global vision of your site and setting up relevant links between pages according to your theme can literally revolutionize your SEO strategy.
Here are some of the best SEO tools for internal linking.
| Internal linking tools | MindMeister | Screaming Frog | Link Juicer (WordPress plugin) |
|---|---|---|---|
| Main features | Online mind mapping, presentations, templates | Full SEO audit, internal link analysis | Automated internal linking, link management |
| Highlights | Makes it easy to plan projects and organize ideas. Intuitive visual design | Depth of technical analysis and internal links | Simplify the creation of internal links directly in WordPress |
| Disadvantages | Less directly linked to technical SEO or internal linking | Can be complex for beginners | Made for WordPress |
| Rates | Offers a free version; paid plans start at €6/month | Free features / Annual license €239 | Free or paid, depending on features |
| Ease of use | High for mind mapping and project management | Medium to high, depending on technical experience | High, specially designed for WordPress users |
7 – MindMeister : The visualization tool for a creative internal linking strategy
Tool overview : MindMeister is a versatile mind-mapping tool that can be useful when planning your SEO strategies, for creating internal link diagrams between your pages. It’s ideal for brainstorming sessions, and allows you to see how keywords or pages are linked within your website.
⚙️ Main features:
- Creating visually appealing mind maps
- Real-time collaboration
- Presentation mode to showcase SEO plans
👊 I use it to: Plan site architecture for effective internal links.
✅ Advantages :
- Improves creativity in SEO strategy planning
- Facilitates the organization of complex information
- Encourages collaborative SEO planning
❌ Disadvantages :
- Not specifically designed for SEO tasks
- Lack of direct integration with SEO analysis tools
💰 Price : Offers a free version; premium features available from €6/month
😎Ease of use: High, with an intuitive interface suitable for non-technical users.
😉 My opinion: Excellent for SEO professionals looking to visually map their site’s structure to get a clear view of the links between their pages.
8 – Screaming Frog: The Swiss Army Knife of SEO
Tool overview: Screaming Frog is an indispensable tool for SEO professionals. It enables in-depth site audits, and in particular the discovery of internal link problems.
⚙️ Main features:
- SEO audit
- Duplicate content detection
- Check for broken links
👊 I use it to: Carry out technical SEO audits and optimize internal link structures.
✅ Advantages:
- Full exploration capabilities
- Detailed reports on site health and internal links
- Regular updates with new features
❌ Disadvantages :
- Can be difficult for beginners to understand
- Requires a license to benefit from full functionality
💰 Price: Free version available; paid version at €239/year
😎Ease of use: Moderate, with a learning curve for new users, but very effective for experienced SEOs.
😉 My verdict : An indispensable tool for serious SEO work, especially for in-depth site audits and internal link analysis.
9 – Link Juicer: The WordPress plugin that automates your internal links
Tool overview : Link Juicer is a WordPress plugin designed to improve your site’s SEO with smart internal links. It automates the process of adding relevant internal links to posts, helping to strategically distribute link equity across the site.
⚙️ Main features:
- Automated internal link suggestions
- Controlling anchor text variations
- SEO-friendly link templates
👊 I use it to: Streamline the process of creating internal links in WordPress sites, ensuring a consistent site structure that promotes SEO.
✅ Advantages:
- Simplifies the process of creating internal links
- Helps distribute page authority efficiently
- Integrates seamlessly with WordPress
❌ Disadvantages :
- Limited to WordPress users
- Automation may require manual supervision for best results
💰 Price: Can offer free basic features; premium features are available at $69.99/year.
😎Ease of use: High, especially for users familiar with WordPress plugins.
😉 My review : A valuable tool for WordPress site owners looking to improve their SEO through better internal linking practices in an automated way. You fill in the desired anchors when creating your content and then the plugin takes care of adding them for you.
Choosing the right SEO tool for netlinking and internal linking is crucial to optimizing your SEO strategy. Whether you choose Mindmeister to organize your linking ideas, Screaming Frog for in-depth technical analysis, or Link Juicer to simplify internal linking on WordPress, each tool offers unique advantages. Success lies in the judicious use of these resources to strengthen your online presence. Investing in the right tools is a step towards higher search engine ranking and visibility.
Content generated in part by AI, but with my own insights. I have to use the tools I recommend, don’t I 😉
Best SEO Linking tools :