✅ Updated August 7th, 2024
Don’t feel like reading it all? 😉
Here is the best SEO tool for beginners in 2024 – all criteria considered:
SEMRush – This ultra-complete tool enables you to perform just about every essential task for your first few months (or even years) of SEO: keyword research, competitor analysis, backlink analysis. It’s the essential tool to have by your side to boost your SEO. 🚀
Getting started in SEO can seem a daunting task for beginners. But choosing the right SEO tool can make this adventure a whole lot easier. Are you at the beginning of your SEO adventure and looking for easy-to-access tools to lay the foundations of your SEO strategy? Then you’ve come to the right place! We’ve selected the best SEO tools for beginners:
For each tool presented, here are the aspects that will be analyzed:
- Essential features: What makes each tool unique and how it can facilitate your immersion in SEO.
- Pros and Cons: An honest overview of the best each tool has to offer, and where improvements could be made.
- Price: To ensure that the cost is in line with the often tighter budgets of beginners.
- Ease of use: Because user-friendliness is crucial when you’re taking your first steps.
- Free trial: So you can test the water before diving in.
- Tutorial: An overview of how the tool works, so you can quickly get started on your first SEO tasks.
Ready to explode your site’s SEO potential with tools tailored to your beginner needs? 👉 Discover our selection of the best SEO tools for beginners, designed to make SEO easier for you.
If you don’t have time to read it all 😉 Here are the best SEO tools for beginners (September 2024)
1️⃣ SEMRush: TheSEO beginner’s tool to help you with all your tasks.
2️⃣ Google Analytics: A must-havebeginner SEO tool for understanding your website traffic.
3️⃣ Google Search Console : how to understand how Google perceives your site and how to detect technical errors? Search Console makes it easy!
1 – SEMRush: The all-in-1 SEO tool for beginners
With SEMRush, diving into the optimization of your site becomes an exciting and rewarding adventure. It’s a friendly platform for those taking their first steps in SEO. Thanks to its intuitive features and explanatory guides, this tool has a lot to offer beginners wishing toexplore SEO without getting lost in the technical complexity.
⚙️ Key features for beginners :
- Simplified Keyword Analysis: Easily find the right keywords to kick-start your content.
- Convivial Site Audit: Get a comprehensive report on the health of your site and where improvements can be made.
- Positioning Tracker: Follow your progress in search results without getting lost in the data.
- Content Template: This feature generates content suggestions based on the performance of leaders for a specific keyword.
🚀 Why SEMRush is a Smart Choice for Beginners :
- Ease of use: Intuitive interface with detailed guides and tutorials.
- Guided approach: Step-by-step recommendations to optimize every aspect of your online presence.
- Pedagogical resources: Access to a vast library of resources to learn at your own pace.
✅ Advantages :
- Versatility: An all-in-one platform that grows with your skills.
- Rich Database: Access valuable information on keywords and competitor strategies.
- Integrations: connect easily with other tools like Google Analytics.
❌ Disadvantages:
- Learning curve: Despite the resources for beginners, the richness of the tool requires time to adapt.
- Investment: Cost can be an obstacle for individuals or small businesses starting out in SEO.
💰 Price :
Investment in SEMRush starts at $119.95 per month, a price justified by its wealth of features and its potential to support your SEO growth.
🤔 Verdict for Beginners:
SEMRush is a strategic choice for those new to SEO who want to build a solid foundation for their digital strategy. With SEMRush, you not only have access to a powerful set of tools, but also an educational partner to guide you through the SEO maze. It’s an investment in your digital future, and the best SEO tool around.
📚 SEMRush tutorial in 3 easy steps for beginners :
Step 1: Start with a Site Audit
- Objective: Identify SEO problems on your site.
- How to: Log in to SEMRush and select “Site Audit” from the dashboard. Enter your site URL and launch the audit. SEMRush will crawl your site and provide you with a detailed report of SEO issues to resolve, such as crawl problems, 404 errors, duplicate content issues, etc.
- Why It’s Important: This gives you a clear starting point for improving your SEO.
Step 2: Keyword research
- Objective: Find relevant keywords with good traffic potential for your content.
- How to: Use SEMRush’s “Magic Keyword Tool”. Enter a general keyword related to your niche and the tool will provide you with a list of associated keywords, including their search volume, difficulty, and traffic potential. Select those that seem feasible and relevant to your content.
- Why it’s important: Selecting the right keywords is essential to attracting targeted traffic to your site.
Step 3: Track your progress
- Objective: Monitor your ranking in search results.
- How to: Set up “Position Tracking” with the keywords you’ve chosen to target. SEMRush will show you how your site ranks for these keywords over time. You’ll be able to adjust your SEO strategy based on the results.
- Why it’s important: Tracking your progress helps you understand what’s working, recognize your successes and identify areas that need adjustment.
2 – Google Analytics: The essential analysis tool for SEO beginners
Google Analytics demystifies visitor behavior on your site, providing you with essential data to steer your SEO efforts in the right direction. Its ease of integration and depth of analysis make it a great ally from the very first steps in the world of SEO.
⚙️ Key features for beginners :
- Traffic Analysis: Understand where your visitors come from, which pages they prefer, and how they navigate your site.
- Goals and Conversion: Track conversions and set goals to measure the effectiveness of your content and marketing campaigns.
- User Behavior: Analyze user behavior to identify the most engaging content and user journeys.
- Custom Reports: Create personalized reports that specifically address your SEO tracking and site performance needs.
🚀 Why Google Analytics is a Smart Choice for Beginners :
- Easy to Access: Intuitive user interface and step-by-step guides available to get started with no technical prerequisites.
- Valuable Insights: Provides concrete data on your site’s performance, essential for making informed decisions.
- Free: Free SEO tool offering powerful features at no extra cost.
✅ Advantages:
- Adaptability: Adapts to all types of sites, from blogs to online stores, with relevant analyses whatever your niche.
- Integrations: Pairs easily with other Google platforms and tools for even more comprehensive analysis.
- Scalability: As you become more proficient, Google Analytics stays relevant with its advanced features.
❌ Drawbacks:
- Complexity of Advanced Features: Some of the more advanced aspects may require learning time to be fully exploited.
💰 Price:
Google Analytics is available free of charge, making it an affordable choice for anyone new to SEO.
🤔 Verdict for Beginners:
For anyone new to SEO, Google Analytics is a must-have tool. Not only does it offer a comprehensive overview and precise details of your site’s performance, but it does so in an accessible and cost-free way. It’s the perfect starting tool for learning how to understand and use data to benefit your SEO strategy.
📚 Google Analytics Tuto in 3 Simple Steps for Beginners :
Step 1: Installation and Configuration
- Goal: Integrate Google Analytics into your site.
- How To: Create a Google Analytics account and follow the instructions to add the tracking code to your site. Google offers clear guides for this initial step.
- Why It’s Important: This is the foundation to start collecting data on your site.
Step 2: Explore Basic Reports
- Objective: Understand your site’s traffic and user engagement.
- How To: Navigate the various sections of Google Analytics to explore reports on users, sessions, bounce rate, and more.
- Why It’s Important: This information helps you understand what draws visitors to your site and how they interact with your content.
Step 3: Goal tracking
- Objective: Measure your site’s conversion and effectiveness.
- How To: Set specific goals in Google Analytics to track important actions, such as newsletter sign-ups or purchases.
- Why It’s Important: Tracking goals allows you to assess your site’s performance against your business objectives and optimize accordingly.
3 – Google Search Console: The fundamental technical SEO tool for beginners
Google Search Console is a valuable resource for everyone – especially beginners. The tool offers direct insight into how Google sees your site. This free tool enables you to monitor and optimize your site’s presence in Google search results, making it an essential part of any beginner’s SEO strategy.
⚙️ Key features for beginners :
- Performance Analysis: Find out which keywords are attracting visitors to your site and how your pages are ranking in search results.
- URL inspection: Check whether Google can index your pages correctly, and discover any specific problems that need your attention.
- Indexing Error Reports: Identify and correct problems that prevent your pages from being indexed or ranked correctly.
- Sitemaps and Links: Submit sitemaps and monitor how your pages are linked, both inside and outside your site.
🚀 Why Google Search Console is a Smart Choice for Beginners :
- Directly from the Source: Get information directly from Google, the dominant player in online search.
- Ease of use: Despite its complex data, the interface is designed to be accessible to beginners.
- Free: A powerful tool, completely free of charge.
✅ Advantages :
- Direct Guidance from Google: Receive specific recommendations for improving your SEO directly from Google.
- Proactive Alerts: Be informed of problems on your site as soon as they are detected by Google.
- Improved Visibility: Use the data to optimize your site and improve its search rankings.
❌ Disadvantages:
- Information to sort: The amount of information provided can be overwhelming at first.
💰 Price :
Google Search Console is completely free, making it accessible to all webmasters and site owners, whatever their budget.
🤔 Verdict for Beginners:
If you’re just starting out and want to get serious about SEO, Google Search Console is an indispensable tool. It provides valuable insights and concrete actions to improve your site, all directly from the most reliable source there is: Google. Free of charge and packed with features, it’s the first choice if you want to start optimizing your site today.
📚 Google Search Console tutorial in 3 easy steps for beginners :
Step 1: Property verification
- Objective: Prove that you are the owner of the site.
- How to: Follow the instructions provided by Google Search Console to add a small code to your site, or go through your Google Analytics/DNS account to check ownership.
- Why it’s important: This gives you access to all the Search Console data and tools for your site.
Step 2: Sitemap submission
- Objective: To help Google better understand your site’s structure.
- How to: Generate a sitemap for your site and submit it via Google Search Console. This makes it easier for Google to index your pages.
- Why it’s important: Ensures complete and efficient indexing of your site, improving its visibility in searches.
Stage 3: Monitoring and Improvement
- Objective: Understand how your site appears in Google search results and identify opportunities for optimization.
- How to: In Google Search Console, navigate to the “Performance” section. Here you can see valuable data such as total clicks, impressions, CTR (click-through rate), and the average position of your pages in the search results. Look at the queries that generate the most traffic to your site, and those for which your site appears in the search results but doesn’t receive many clicks.
- Why it’s important: This analysis enables you toidentify which keywords and pages perform best, and where you can make improvements.
Whether it’s SEMRush, with its wealth of functions suited to first steps in competitor and keyword analysis, Google Analytics, for its deep insights into visitor behavior, or Google Search Console, which illuminates the path to better visibility on Google, each of these beginner SEO tools has the potential to become an indispensable companion in your SEO quest.
The best SEO tools :