✅ Updated February 14, 2024
Don’t feel like reading the whole thing? 😉
Here is the best SEO tool in 2024 – all criteria combined:
SEMRush – The most comprehensive SEO tool on the market for implementing a successful SEO strategy. It offers all the features you need to boost your visibility and crush the competition 🚀
🔍 Struggling to shine on the web? Discover how to propel your site’s visibility with the perfectSEO tools. A robust SEO strategy isn’t just a plus, it’s the key to unlocking your business’s growth potential and watching your sales soar. 🚀
Look no further! This exclusive comparison guides you through a selection of the best must-haveSEO tools for 2023. Get ready to meet the champions who will help you outrun the competition and reign supreme in the search results. 🌟
If you don’t have time to read it all 😉 Here are the best SEO tools (September 2024)
1️⃣ SEMRush: The most powerful all-in-1 SEO tool on the market
2️⃣ YourTextGuru: The semantic tool for SEO-optimized content
3️⃣ Search Console: the essential platform for monitoring your site’s technical status
4️⃣ Majestic SEO: the benchmark tool for tracking and analyzing a site’s backlinks
5️⃣ Google Analytics : The essential platform for tracking your site’s performance: traffic, sales, user behavior …
The best all-in-1 SEO tools
Would you like to benefit from a complete SEO tool to carry out all your analyses without having to multiply the number of licenses? Here are the essential tools for carrying out all the analyses you need to think about and act on your SEO strategy.
| Best all-in-1 SEO tools | SEMRush | Ahrefs | SEObserver |
|---|---|---|---|
| Main features | - Keyword analysis ; - Position tracking ; - SEO audit ; - Backlink analysis | - Keyword research ; - Backlink analysis ; - Position tracking; - Site audits | - SERPs monitoring ; - Visibility analysis ; - Cannibalization detection; - SEO audit |
| Highlights | - Comprehensive SEO data; - Intuitive user interface; - Wide range of features | - Extensive keyword research database; - Powerful backlink analysis tools; - User-friendly interface | - Specialized in SERPs tracking; - Excellent tools for visibility analysis; - Unique features for keyword cannibalization |
| Disadvantages | - Can be costly for small companies; - Initial learning curve | - Relatively high prices; - Some functions can be complex for beginners | - Less well-known than the others; - Some features may be specific to advanced needs |
| Rates | Plans from $129.95/month | Plans from €89/month | Plans from €99/month |
| Ease of use | High | Medium to high | Average |
1 – SEMRush: the most complete all-in-1 SEO tool on the market
Tool overview:
SEMRush is one of the best-known tools in the world of Search Engine Marketing (SEM). You can use it for your SEO, SEA or social networking strategy. Many web agencies and companies use its many features every day.
At first glance, it may be difficult to grasp all the tool’s possibilities. But it’s a real Swiss Army Knife that meets most SEO needs.
⚙️ Main features:
- Keyword research (TOP feature) ;
- Competitor analysis ;
- Backlink analysis;
- Keyword position tracking;
- Technical audit.
🎁 Hidden feature: Backlink toxicity tool: Identify toxic links pointing to your site.
👊 I use it to: Find my keywords and all the information associated with them: Search volume, Competition level and Search intent.
✅ Advantages:
- Comprehensive SEO data: SEMRush offers an exhaustive overview of SEO: keyword analysis, position tracking, SEO audit, backlink analysis. This provides a deep and comprehensive understanding of your SEO performance and that of your competitors.
- Intuitive user interface: SEMRush’s interface is designed to be easy to navigate, making access to complex data simple and intuitive for users of all levels.
- Wide Range of Features: Covers almost every aspect of SEO and digital marketing, offering tools for social media, content, PPC, and more, making it an all-in-one SEO solution for marketers.
❌ Disadvantages:
- Cost: Premium plans can be expensive, especially for small businesses or freelancers with limited budgets.
- Learning curve: with so many features available, new users may find SEMRush a little intimidating at first and may require time to fully master the tool.
💰 Price:
From $219.25/month
😎Ease of use: High
Even though the tool is packed with features, you can quickly get to grips with them. Simply type a keyword or URL into the search bar and you’ll see the first information appear! Then go to my detailed SEMRush test to discover all the features.
😉 My opinion:
I’ve been using SEMRush for years, and have used it in almost every company I’ve worked for.
I love how easy it is to use, because all you have to do is type in a keyword or domain name to retrieve the initial information. After that, you have to dig deeper into a word to gather as much strategic information as possible on the visibility of a sector or on business opportunities.
The only drawback is that this tool is not for everyone…
2 – Ahrefs: A technically powerful all-in-1 SEO tool
Introducing the tool:
Ahrefs has established itself as an essential pillar of the SEO landscape. It is prized for its precision and depth of analysis, especially in keyword research and backlink analysis.
Renowned for having one of the most extensivebacklink databases on the market, Ahrefs is an invaluable asset for deciphering the link profile of any site, including those of your competitors.
Although it may seem intimidating at first contact due to its wealth of features, Ahrefs proves to be a powerful ally once mastered, capable of providing crucial data to refine and improve your SEO strategy.
⚙️ Main features:
- Keyword research ;
- Backlink analysis ;
- Competitor analysis ;
- Position tracking;
- Site audit.
🎁 Hidden feature: “Content Gap”: Identify the keywords for which your competitors rank in search engines, but you don’t.
✅ Advantages:
- Extensive Database for Keyword Research: Ahrefs is renowned for its rich, up-to-date keyword database, essential for keyword research and analysis.
- Powerful Backlink Analysis Tools : Offers one of the best backlink analyses on the market. It lets you see where your links are coming from and how they can improve their backlink profile.
- User-friendly interface: Ahrefs has a clear interface and a well-designed user experience.
❌ Disadvantages:
- Relatively High Rates: Despite its impressive range of features, Ahrefs plans can be expensive, especially if you’re just starting out or have limited resources.
- Complexity for Beginners: Some of Ahrefs’ advanced features can present a learning curve for less experienced users.
💰Price:
From €89/month
😎Ease of use:
Medium to high
I’d say that using Ahrefs is a little less intuitive at first compared to SEMRush. However, if you take a little time to explore the tool, you’ll soon manage to find your way around the various features.
😉 My opinion:
I must confess that I don’t use Ahrefs on a regular basis. At one time, I used it a lot for backlink analysis, as it’s far more reputable than SEMRush. The tool enjoys a very good reputation among SEO professionals for the reliability of its data. Unfortunately, you can’t buy every tool!
3 – SEObserver: The all-in-1 SEO tool for SEO pros
Introducing the tool:
SEObserver has quickly become the tool of choice for SEO professionals seeking a clear, detailed view of SERPs and online visibility. Designed for SEO experts seeking an in-depth understanding of search engine dynamics, SEObserver excels at precise position tracking and visibility analysis of your website.
This unique tool offers specialized features to combat keyword cannibalization and monitor SERP volatility.
SEObserver impresses with its targeted approach and in-depth data, essential for those who want to go beyond superficial analysis. Its learning curve can be steep for novices, but the insights it delivers are invaluable.
⚙️ Main features:
- SERPs monitoring;
- Visibility analysis ;
- Cannibalization detection;
- SEO audit.
🎁 Hidden functionality: Traffic Machine: Know your best-positioned competitors on a precise set of keywords.
✅ Advantages:
- Specialized in SERPs Tracking: SEObserver excels in position tracking and offers detailed SERPs analysis, which is crucial for adjusting SEO strategies in real time.
- Excellent Tools for Visibility Analysis: Enables precise evaluation of a website’s visibility on search engines, to identify opportunities for improvement.
- Unique Features for Keyword Cannibalization: Offers specific tools to detect and manage keyword cannibalization, a problem often overlooked in SEO.
❌ Disadvantages:
- Less Well-Known than Others: Since SEObserver is less established than SEMRush or Ahrefs, some users may be reluctant to commit to a less-recognized tool.
- Features Specific to Advanced Needs: Although powerful, SEObserver can offer features that are beyond the needs of novice users or those with more basic SEO needs.
💰 Rates:
From €99/month
😎 Ease of use:
Average
The SEObserver tool is clearly intended for SEO experts to conduct more advanced analyses than the basic ones. It is therefore not particularly recommended for beginners. On the other hand, it can provide you with strategic information once you’ve mastered SEO.
😉 My opinion:
As soon as you start to learn a little about SEO, you realize just how powerful the SEObserver tool really is. Its flagship feature, the SERP Machine, allows you to compare search results on a given query over the desired time interval. A must-have if you want to see how the SERP evolves on your key queries.
The best Semantic SEO tools
SEO semantics brings together different issues:
- Finding the keywords best suited to your business;
- Optimizing your content for search;
- Responding to the user’s search intent…
These are all aspects that can be accelerated through the use of specificSEO content tools. The tools help you through the various stages, but of course they can’t replace an overall understanding of the issues surrounding SEO content and keywords. For that, I’d always advise you to get in touch with an SEO expert 😉.
Here are the best SEO semantics tools in my opinion (in addition to the tools already presented):
| Semantic SEO tools | YourTextGuru | 1.fr | UberSuggest |
|---|---|---|---|
| Main features | - Content analysis ; - Keyword suggestions; - Content scoring | - Semantic analysis ; - SEO content optimization; - Keyword recommendations | - Keyword idea generation ; - Competitor analysis; - Position tracking |
| Highlights | - Detailed content optimization guides; - Intuitive interface | - Advanced approach to semantic analysis; - Adapted to the specificities of the French market | - Versatile tool with additional SEO features; - Good for beginners |
| Disadvantages | - Mainly focused on the French-speaking market, may be limited for international SEO | - Interface may seem complex to beginners; - Subscription required for advanced features | - Data can sometimes lack precision compared to more specialized SEO tools |
| Rates | By subscription, or pack of tokens from 70€ | Plans from €29/month, options for agencies | Limited free version, premium plans from $29/month |
| Ease of use | High | Average | High for beginners |
4 – YourTextGuru: The most advanced SEO content optimization tool
Tool presentation:
Content is one of the 3 pillars of SEO. In fact, it seems to be playing an increasingly important role in Google’s search engine optimization criteria. If you want to optimize the semantics of your content, there’s one tool you can’t do without: YourTextGuru.
Beyond the SEO keywords you want to work on in your content, YourTextGuru allows you to optimize the entire semantic field of your content to offer a more global approach.
Google is no longer content to analyze how often keywords appear in your content; it wants to know if you really know your stuff, and if you’re using the right vocabulary.
YourText Guru analyzes the top 10 search results and their semantic occurrences to give you a list of queries to add to your content. It couldn’t be more didactic!
⚙️ Main features:
- Semantic keyword suggestions ;
- Keyword density analysis ;
- Scoring content against the competition ;
- Content optimization recommendations.
🎁 Hidden functionality : Competitor analysis: Understand the strengths and weaknesses of competing content on targeted keywords.
👊 I use it to: Refine my blog posts and web pages so that they perfectly meet search engine requirements, while remaining engaging for my readers.
✅ Advantages:
- Detailed Guides: Provides step-by-step instructions for optimization. Makes content enhancement accessible even to beginners.
- Intuitive interface: The tool is easy to navigate, for fast, efficient content analysis.
- Advanced Semantic Approach: Distinguished by its advanced semantic analysis, which is crucial for SEO.
❌ Disadvantages:
- Francophone targeting: Mainly focused on the French-speaking market, which may limit its usefulness for international SEO.
- Getting started: The richness of semantic data requires time to adapt before it can be fully exploited.
💰 Price:
Token pack from €70 or Subscription from €99/month
😎Ease of use: High
Thanks to its clear interface and precise recommendations, getting started with YourTextGuru is simple. Enter your topic or keyword, and the tool will guide you to optimized content.
😉 My opinion:
YourTextGuru is a valuable ally if you’re looking to improve the semantic quality of your content. Thanks to its advanced data analysis, you can be sure of outperforming your competitors with a detailed market to follow. Personally, I think it’s the best semantic optimization tool available on the French market.
5 – 1.fr: The semantic optimization tool with concrete actions
Introducing the tool :
1.fr stands out as an advanced semantic analysis tool, designed to optimize your content for SEO. 1.fr helps writers, editors and marketers create highly optimized, relevant content for search engines.
⚙️ Key features:
- Detailed analysis of content semantics ;
- Recommendations for lexical enrichment;
- Assessment of content relevance to target keywords;
- Suggestions for keywords to integrate.
🎁 Hidden feature : Competitor content audit: Evaluate how your content stacks up against industry leaders on specific topics.
👊 I use it to: Elevate the quality of my web content, making sure it’s not only SEO-friendly but also rich and relevant to my audience.
✅ Benefits:
- Deep Semantic Analysis: Offers a nuanced understanding of content needs, beyond simple keywords.
- Adapted to the French Market: Designed to meet the precise requirements of French-speaking sites.
- Actionable Recommendations: Provides concrete advice for improving content quality and relevance.
❌ Disadvantages:
- Complexity for Beginners: Depth of analysis can intimidate new users.
- Subscription for Advanced Features: Requires an investment to access the tool’s full capabilities.
💰 Price:
Plans from €29/month
😎Ease of use: Average
Although powerful, 1.fr takes some getting used to in order to take full advantage of its detailed semantic analyses.
😉 My opinion:
1.fr is a valuable tool for anyone wishing to push their content to the next level of relevance and SEO optimization. Its ability to finely analyze text makes it an ideal companion for ambitious content creators.
6 – UberSuggest: The versatile SEO tool for everyone
Introducing the tool :
UberSuggest, created by Neil Patel, is renowned for its simplicity and accessibility. It offers you a wealth of relevant information in just a few seconds. And it’s all free! Of course, if you want more features, you’ll have to pay. But I think it’s great to be able to test a product before buying it.
UberSuggest is well suited to beginners and small businesses. It simplifies keyword research, competitor analysis and ranking tracking, while providing practical suggestions for improving your SEO strategy.
⚙️ Main features:
- Keyword idea and question generation;
- Competitive and content analysis;
- Keyword position tracking;
- SEO site audit.
🎁 Hidden feature: Content suggestions: Find content ideas based on targeted keywords.
👊 I use it to: Quickly get keyword ideas and insights into my SEO performance, as well as that of my competitors.
✅ Advantages:
- Versatility: Covers a wide range of SEO needs, from position tracking to content analysis.
- Ideal for Beginners: Simple user interface and guided processes make the tool particularly accessible.
- Flexible pricing: Offers a limited free version and affordable premium plans for small businesses.
❌ Disadvantages:
- Data accuracy : Can sometimes lack the depth of analysis offered by more specialized tools.
- Limited functionality in the Free Version: to access the full set of features, a premium subscription is required.
💰 Price:
Limited free version; premium plans from €29/month or €290 for life
😎Ease of use: High, ideal for beginners
With UberSuggest, diving into SEO is within everyone’s reach. Its user-friendly interface and simplified reports make optimizing your site a breeze.
😉 My opinion:
UberSuggest is an excellent starting point for those new to SEO or for small businesses looking to improve their online visibility without breaking the bank. Its ease of use and practical features make it a valuable tool in your SEO arsenal.
The best technical SEO tools
Now you have SEO-optimized content. Unfortunately, it’s not enough. There are still 2 pillars and many other aspects to optimize in order to knock out the competition 👊. The technical SEOaspect of your site is one of them.
Why is it so important? The more your site meets Google’s technical criteria – meaning it’s fast and easy to crawl – the more search engine spiders AND web users will appreciate it.
Here are a few technical aspects of your site that you should consider improving to increase your ranking on key queries:
- Your site’s loading speed (on the home page and across all pages) ;
- Core Web Vitals (CWV): Simply put, the loading time of important elements on your pages;
- Ease of crawling: The organization of your site so that robots and visitors can easily access the most important resources on your site;
- The presence of canonical tags…
Well, this is starting to get a bit complex. But I’m going to try and keep it clear as I present the best tools for technical SEO. By the way, if you want to improve the technical side of your site, but you don’t understand anything about it, you should call in an SEO pro to carry out an audit of your site 😉.
| Technical SEO tools | Search Console | Screaming Frog | Indexmenow |
|---|---|---|---|
| Main features | - Performance monitoring ; - Crawl error analysis; - Indexing insights | - Complete SEO audit of the site; - Analysis of broken links; - Sitemap generation | - Faster page indexing; - Instant notifications to Google for indexing |
| Highlights | - Direct integration with Google ; - Reliable performance data; - Free of charge | - Comprehensive SEO audit tool; - Suitable for large site analyses; - Rich functionality | - Innovation in indexing acceleration; - Ease of use; - Proven effectiveness |
| Disadvantages | - Can be complex for beginners; - Dependent on Google | - Limited free version; - Requires a powerful machine for large sites | - Relatively new to the market; - Less information available on long-term efficacy |
| Rates | Free | Free version with limited functionality, paid license from €239/year | Credit packs from €59 |
| Ease of use | Average | Medium, requires some technical expertise | High |
Okay, I know we’re mixing cabbages and carrots here (oh no, I can’t believe I’m using that expression…), but I still think it’s interesting to have an overview before getting started.
7 – Search Console: Google’s indispensable technical SEO tool
Tool overview:
Google Search Console is a free SEO tool from Google. It helps website owners monitor and maintain their site’spresence in Google search results.
It’s an ESSENTIAL tool for understanding how Google sees your site and optimizing your SEO performance. With features focused on technical site analysis, you can track errors on your site in real time and correct them.
⚙️ Main features:
- Track performance in search results;
- Analysis of crawl errors and indexing problems;
- Display of Core Web Vitals data;
- Structured data errors;
- Tracking your site’s crawl data.
🎁 Hidden feature : Tracking your site crawl data: Find out how many times your site has been crawled by Google’s crawlers, and the average server response time. ➡️ The more Google visits your site, the higher your content will rise in search results.
👊 I use it to: Monitor the technical health of my site, track my search performance, and quickly rectify any indexing problems or crawl errors detected.
✅ Advantages:
- Direct Integration with Google: Delivers accurate, reliable data straight from the source. It doesn’t get more accurate than that! Other platforms are third-party tools that rely on this data.
- Free : Accessible to all site owners at no cost.
- Valuable Insights : Offers direct insights into how Google perceives and evaluates your site.
❌ Disadvantages:
- Complexity for Beginners: Again, the multitude of data can seem complex when you’re just starting out. I promise, I’ll do an article on this soon!
- Dependence on Google: Recommendations and alerts are based on Google’s criteria (whose ultimate objectives are sometimes misunderstood 😅).
❌ Price:
Free
😎Ease of use : Average
The tool is feature-rich and technically focused on your site. Some familiarity with SEO is recommended to exploit its full potential.
😉 My opinion:
This is theessential technical SEO tool par excellence. It allows you to monitor in real time how Google indexes your site. You’ll be alerted quickly if your site has indexing errors that prevent your pages from appearing in the search results.
Don’t miss out on this invaluable information for correcting errors on your site and boosting your visibility in the SERPs. What’s more, it’s free!
8 – Screaming Frog: The detailed SEO audit at your fingertips
If you’re not familiar with Abondance.com, I suggest you take a look 💥.
Tool presentation :
Screaming Frog SEO Spider is a software program that scans websites in depth. It explores your site by simulating a search engine crawl (the passage of a crawler over your site). This tool is a benchmark among SEO specialists because it is ultra-detailed and comprehensive.
⚙️ Main features:
- Site crawling to detect broken links and redirect errors;
- Analysis of page titles, meta descriptions and URL structures;
- XML sitemap generation;
- Duplicate content checking.
🎁 Hidden feature : Integration with Google Analytics and Search Console: Enrich crawl data with insights into user behavior and search performance.
👊I use it to: Perform comprehensive technical site audits, identify SEO issues, and implement targeted improvements.
✅ Benefits:
- Comprehensive Audit: Provides a complete overview of the technical elements to be optimized on your site.
- Rich Features: Offers a wide range of analyses for in-depth SEO optimization.
- Adaptability: Useful for sites of all sizes, from small blogs to large e-commerce sites.
❌ Disadvantages:
- Limited Free Version: Some advanced features require purchase of a license.
- System Requirements : May require a robust machine to crawl large sites without slowdowns.
💰 Price:
Limited free version; paid license from €239/year.
😎Ease of use: Average
Requires an understanding of technical SEO to fully exploit the tool’s potential.
😉 My opinion :
Screaming Frog is an indispensable tool for any advanced SEO specialist (yes, I’m excluding all the pseudo-experts, because there are a lot of them 😬). Its ability to provide detailed audits makes it a mainstay among SEO tools, indispensable for diagnosing and improving the technical health of any website.
9 – Indexmenow: The innovative tool to index your pages instantly
Introducing the tool:
Indexmenow is an innovative solution for speeding up the indexing of your web pages by search engines. The tool provides instant notifications to Google and Bing for indexing, and promises to improve the visibility of your content faster than ever before.
⚙️ Main features:
- Direct notifications to search engines for rapid indexing;
- Monitoring of page indexing status;
- Simple, intuitive interface for managing indexing requests.
👊 I use it to: Ensure that my most recent or updated content is quickly indexed and visible to my target audience.
✅ Advantages:
- Acceleration of Indexing: Significantly reduces the waiting time for new pages or content to be indexed.
- Ease of use: Intuitive user interface makes managing indexing requests easy and accessible.
- Innovation: Proposes an innovative approach to solving the problem of slow indexing.
❌ Disadvantages:
- Novelty: Being relatively new, there is less long-term feedback on its effectiveness.
💰 Price:
Credit packs from €59
😎Ease of use: High
Its user-centric design makes Indexmenow accessible to everyone, regardless of technical expertise.
😉 My opinion:
Indexmenow represents an exciting evolution in the world of technical SEO. It helps you rise to the challenge of indexing your content brilliantly so that it appears in search results. Remember, if your content isn’t available, then all your hard work will have been for nothing, because users won’t be able to find you! I’ve always had very good results with this tool, so I recommend it!
The best SEO linking tools
Linking is the 3rd fundamental pillar of SEO. It aims to reinforce the authority and accessibility of your site. There are 2 main aspects to linking: netlinking and internal linking. Both have relatively different stakes.
Netlinking refers to all the links made by other sites to other sites. These send positive “popularity” signals to Google.
Internal meshing,on the other hand, links your site’s pages together to make them easier to explore.
These two aspects require different tools, here are the best SEO linking tools in my opinion.
10 – Majestic SEO: The most reputable backlink analysis tool in SEO
Introducing the tool:
Majestic SEO is the benchmark tool forbacklink analysis. Quite simply,link-buying platforms use some of its indicators to determine a domain’s strength.
These include
- Trust Flow (TF): Determines the quality of incoming links to your site;
- Citation Flow (CF): Determines the popularity of incoming links to your site.
⚙️ Main features:
- Backlink analysis (flagship feature)
- Competitor analysis
- Backlink evolution tracking
- Netlinking mapping
🎁 Hidden feature : Alerts for lost or acquired backlinks: Receive instant notifications when important links are added or removed, so you can react quickly.
👊 I use it to: Evaluate the quality and quantity of inbound links to my site and those of my competitors 🤫
✅ Advantages:
- Rich backlink data: Majestic SEO provides a comprehensive range of inbound link information.
- Trust metrics: TF and CF metrics offer valuable insights into website authority. They are used by many SEO players.
- Competitor analysis : Helps you understand competitors’ netlinking tactics and identify opportunities to strengthen your own strategy.
❌ Disadvantages:
- Rather specific tool: If you’re new to SEO, I’m not sure this is the most important tool to take first. You can, however, do some free analysis, so use it 😉
💰 Price:
From €47/month – but one free analysis per day
😎Ease of use: Medium to High
If you understand the various indicators, the tool becomes easier to use and offers invaluable depth of analysis for netlinking.
😉 My opinion:
Majestic SEO is a must-have in the world of netlinking. Its rich data and quality metrics make it an essential tool for understanding and improving your website’s SEO performance. Personally, I don’t rely as much on any other site to analyze the netlinking power of sites.
11 – Linkuma: The new best-value link-buying platform
If you’ve started to delve into the world of netlinking, you’ll have realized that it’s not uncommon to resort to buying links to boost your strategy. There are many link-buying platforms out there (we’ll be talking about them in a dedicated comparison very soon!), but I wanted to talk to you about Linkuma.
This relatively new platform offers links for all budgets. The links are rather qualitative since they are placed on sites created directly by the platform.
⚙️ Main features:
- Simply buy links.
✅ Advantages:
- Platform on a human scale;
- Transparent metrics;
- Quality, themed sites.
❌ Disadvantages:
- Less choice of links than on the big platforms of course.
💰 Price:
Link purchase from just €7.
😎Ease of use: High if you already know about netlinking.
😉 My opinion:
Having tried many link-buying platforms, I have to say it’s refreshing to see new players appearing. Linkuma is more accessible, a far cry from the huge platforms where you can’t really tell whether the sites are reliable or not. The value for money is honest, ideal for getting started.
The best SEO tracking tools
All right, you’ve optimized the various pillars of your SEO. But now what?
How do you know if your actions are bearing fruit? How can you establish a concrete action plan to take your visibility strategy even further?
As with any marketing strategy, it’s essential to monitor your results to know whether your actions are working or not.
That’s where SEO tracking tools come in. There are several crucial indicators to track in SEO:
- Traffic volume ;
- Traffic quality;
- Conversions achieved by web users, commercial results (that’s why we do all this, isn’t it?);
- Keyword positioning;
- All backlinks;
- Technical indicators: site speed, exploration statistics…
Quite a lot to keep track of, don’t you think? Yet the more meticulous you are, the more valuable insights you’ll be able to glean and deploy an unbeatable action plan 👊.
12 – Google Analytics – The essential tracking tool for knowing what’s happening on your site
Introducing the tool:
If you have a website, I’m certainly not going to introduce you to Google Analytics. And if you do, pay close attention!
Google Analytics is the benchmark platform for tracking everything that happens on your site – as soon as the surfer arrives on it.
⚙️ Main features:
- Web traffic tracking;
- User behavior analysis;
- Conversion target tracking;
- E-commerce analysis;
- Marketing campaign tracking.
The real strength of GA is that it gives you this information according to different segmentations: acquisition channel, device type, country… You have ultra-precise data to monitor your results in real time.
From there, it’s up to you to improve your performance!
🎁 Hidden feature : Define internal traffic: Exclude your company’s IP addresses from being counted in Google Analytics results.
✅ Advantages:
- Free : Google Analytics is ultra-powerful and free!
- Integration with other tools : Google Analytics integrates easily with other Google products such as Google Ads, Google Search Console, Google Data Studio, etc.
- Comprehensive tracking of user behavior : It offers a full range of features for tracking user behavior on a website, enabling you to understand how visitors interact with your content.
- Report customization: You can create personalized reports to meet specific needs and obtain precise information on their website’s performance.
❌ Disadvantages:
- Data complexity: With so much data available, it can be difficult for novice users to know which metrics are most relevant and how to interpret them correctly.
- Dependence on Google : As this is a Google product, users should be aware of the dependence on this company for data access and service continuity.
- Privacy : Due to growing concerns about privacy and data protection, the use of Google Analytics may raise questions about the collection and use of user data. Less true with GA4 than with Universal Analytics – but still…
👊 I use it to: Track all my sites’ performance: traffic, conversions, e-commerce…
💰 Price: Free
😎Ease of use: Average
It has deteriorated since GA4 I find, what do you think?
😉 My Opinion:
Despite the sometimes numerous polemics surrounding data collection and manipulation, Google Analytics remains the major tool for tracking website performance. The multitude of analyses on offer gives you invaluable information to better understand your audience and determine the actions you need to take to improve your results. Personally, I still use it to this day, because it’s still the best solution on the market, and it’s free!
13 – Advanced Web Ranking (AWR) – The most accurate keyword position tracking tool
Tool overview:
Advanced Web Ranking (AWR) is an SEO tool that lets you monitor andoptimize your ranking in search engine results. With AWR, you can monitor your keyword rankings, analyze the competition, track SERP (search engine results page) trends and gain valuable insights to improve your website’s visibility. Thanks to its advanced reporting and performance tracking features, AWR is an essential ally for any successful SEO strategy.
⚙️ Main features :
- Keyword ranking tracking ;
- Competitor analysis ;
- SERP monitoring;
- Performance trend monitoring.
🎁 Hidden feature: Detection of ranking fluctuations: Analyze sudden changes in keyword rankings and attribute them to algorithm updates or other factors.
👊 I use it to: Track the evolution of my keywords on a monthly basis.
✅ Advantages :
- Accurate, reliable keyword tracking ;
- Customizable reporting ;
- Quick detection of trends and opportunities for improvement.
❌ Disadvantages:
- High cost ;
- Learning curve;
- Limitations in pricing plans.
💰 Price:
From $89/month
😎Ease of use: Average
😉 My review:
Advanced Web Ranking (AWR) is an indispensable tool for any SEO professional. With its precise rankings tracking, in-depth competitive analysis and customizable reporting features, AWR offers invaluable visibility into SEO performance. Its intuitive interface makes it easy to navigate, although advanced features may require a learning curve. Despite its relatively high cost, AWR remains a valuable investment for those seeking quality SEO optimization. One of the best tools for tracking your keyword rankings reliably and sustainably.
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Equipping your site with the best SEO tools isn’t just a benefit, it’s a necessity. Every tool we’ve explored holds the key to turning SEO challenges into dazzling growth opportunities. Whether you’re looking to unravel the mysteries of indexing with Indexmenow, unearth the links that will propel your site with Majestic SEO, or dominate the SERPs with SEMRush, there’s theperfect SEO tool for you. Explore, compare and adopt the tool that will turn your vision into reality. Make the choice that will take your site to new heights.
The longest article of my career, it took me several days to finish this one 😅. I hope you enjoy it!
Content generated in part by AI, but with my own insights. I’ve got to use the tools I recommend, don’t I 😉
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